With 3-D Printing, New Balance Running Customisation in New Direction

The athletic brand is introducing a track-specific running shoe that uses 3-D printing to create a plate on the sole of the shoe that is supposed to enhance performance with every step.
New Balance is taking customisation much further than choosing colours or other aesthetic details:

Athletes are measured on a sensitive track to gauge the direction their foot travels whether its forward or back, left or right, and how it moves; 100 sensors are placed on an insert inside the shoe to measure pressure at different points; and a motion capture system — like the ones used for video games and movies — adds stride and broader movement into the equation.

Based on the biomechanical data, custom spike plates, the part of the shoe that actually connects with the ground, are created.

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Source: businessoffashion.com


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