Why Innovation Is About More Than Bright Ideas

While many people make no distinction between creativity and innovation, in reality there is a huge difference between the two.

Not all bright ideas are innovative, even if they appear to be quite creative. And being a game-changer, not creativity, is what makes the difference between a market-altering product and one that has limited appeal.

In terms of business and commerce, a creative idea stops short of being groundbreaking if consumers aren’t willing to buy the resulting product or service readily and enthusiastically. Innovation pulls multiple threads together for consumers (quality, usefulness, coolness, look, feel, price, and life-enhancement). While creativity may be unique and even admired, it may not captivate others in a big enough way to change the marketplace. Or, it may not offer benefits that shift the market.

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Bron: Fast Company

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