The introduction of Cloud 3D printing marks a new chapter in the history of design.

Sculpteo collaborates with world class international designers to create a new generation of artworks: unique bespoke 3D printed objects.

In the 1970s Italian designers thought that the mass-manufacturing industry had to change and must be more inspired by the smartness and the uniqueness of products which are made by craftsmen. Gaetano Pesce experimented to produce a series of works made using digital tools which were not yet fully developed at that time. The concept behind Gaetano’s work was to use technology to create a series of unique objects in order to fight against the ‘totalitarianism of sameness’. With their campaign for mass-customization, Sculpteo is re-igniting this idea and starting a manufacturing and design revolution in 2012 using the latest Cloud 3D printing technology

As part of the launch of Sculpteo’s 3D printing Cloud Engine and the Sculpteo app* at CES in Las Vegas in January, Sculpteo have collaborated with the world renowned designers Jean-Louis Frechin and Uros Petrevski from NoDesign agency. NoDesign has created the concepts for a range of beautiful bespoke ceramic objects which can all be personalized using human data before they are produced using 3D printing technology.

By partnering with NoDesign, Sculpteo enables people to unleash their creativity, simply by using standard 3D software. Even beginners can express their personality by digitally creating a tailor made object via their IOS device or computer before it is put into production.

The remarkable juxtaposition between the traditional ways in which objects have been crafted in the past by designers and the way in which objects can now be produced using 3D technology marks the beginning of the 3D printing revolution of the 21st century.  Mass-customization will have a significant impact on the way in which goods are produced, marking the end of mass-manufacturing as we now know it by enabling consumers to play a part in the design process of objects which we use in everyday life.

Designers no longer craft their work entirely on their own and locally source materials as before. Due to technological advancements and increased globalization across all industries they now rely upon an ecosystem of small rapid prototyping companies and can easily distribute, promote and sell their work worldwide thanks to the internet. Sculpteo  plans to re-introduce local production by sourcing printing facilities close to where the end-user is located, not only to keep delivery costs down and to minimize the impact on the environment but to re-invent local production where goods can be produced in Europe rather than imported.

The designers will always remain the designers but amateurs are equipped with all the tools required to be able to create a series of objects which are unique and personalized. This is the start of a whole new design movement where the real potentials of 3D printing have not yet been completely realized, for the mass-customization revolution this is only the beginning.

Sculpteo will be looking to collaborate with a number of designers over the forthcoming months in order to constantly update the app with new concepts.

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