They will 3D print the 3 winning 3D designs
The Competition Briefing is simple: Suppose you had a 3D printer at home. Design the first consumer product you would like to 3D print and use.
The competition is open to anyone who can design 3D objects. Entries will be accepted between August 31, 2011 and October 18, 2011. If you want to participate, just click on this link.