Onno A. Ponfoort, Senior managing consultant at Berenschot, will provide the introduction of the workshop “Successful business models for 3D printing”.
About Onno A. Ponfoort
Onno is Senior managing consultant at Berenschot. He is a marketer and business development expert with international hands-on experience in setting up, developing and managing innovations. From 2004 he is the leader of the Berenschot 3D printing practice, always looking at the business side of making use of this technology. He participated in international and national 3D printing projects, co-developed a 3D printing roadmap for the (southern part of) the Netherlands and is a well-known speaker on the subject.
He started his career at Philips Consumer Electronics, gained vast consulting experience at Deloitte and attracted investments into T80he Netherlands while working for the Netherlands Foreign Investment Agency in New York and Boston. Onno is co-author of the Dutch publication of Philip Kotler’s Marketing Management (Pearson Education) and has many publications on strategy, marketing and business development with 3D printing. As a trend watcher, he initiated and still manages the Berenschot marketing trends research (yearly research, started in 2004).
Onno received his Master’s degree in Organisational Psychology, with a specialisation in the implementation of automation systems at Leiden University, the Netherlands.
The activities carried out by Berenschot in the context of the CSR policy are based on the core areas identified in the ISO 26000 standard: good management, human rights, working conditions, fair business practices, consumer interests, the environment and involvement.
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