3D printing technology continues to impress as it advances throughout a range of different sectors. But while the major advancements that that 3D printing has made are undeniably fascinating, some of the more practical, everyday uses of 3D printing are easy to overlook.
Take “Loft,” for example; a 3D software company that is using 3D printing to add a unique spin to their advertising campaign. Loft creates software that allows consumers to digitally redesign and reimagine their living spaces, and now they are using 3D printing to bring publicity to their brand.
3D printing allowed Loft to advertise their company in a new way, one that is designed to grab customer’s attention. With a marketing campaign called “Remember Loft?,” their strategy involves using 3D printed advertisements. They hope that their campaign will raise awareness in both their 3D software as well as 3D printing itself. … (Read more)